BlackBerry might not be one of the cool kids among smartphones anymore, but it apparently doesn't mind being quirky and is willing to take some risks along the way.
The company wants to release at least one unconventional device every year and already has one in the works, a BlackBerry executive told Reuters.
“When it comes to design and being a little bit disruptive, we want that ‘wow’ factor,” said Ron Louks, the president of BlackBerry's Devices division. "Not all of the products will have it, but we definitely have opportunities."
He added that BlackBerry is working on a device that is easier to use with just one hand.
After fading into the background of the smartphone market, BlackBerry has already turned up the weird in the form of the Passport, which was designed to be the exact size of — that's right — a passport. It has a 4.5-inch-wide screen.
With its square shape and physical keyboard, many seemed perplexed by the new mobile device. In a review, Mashable called the Passport a "very strange phone, and an unwieldy one at that."
Despite the iffy reception, BlackBerry considered the Passport a success, heralding its sale of 200,000 units over about a week.
Compare that to Apple's 10 million iPhone 6 sales in one weekend, and it seems unimpressive. But being the David to Apple's Goliath might afford BlackBerry more room to experiment (as well as some opportunities to poke fun at the iPhone 6).
It's certainly a way to get people talking.
Posted by : Gizmeon
No comments:
Post a Comment