Planning to buy Apple Watch Edition?

It’s known that Apple has crafted special retail programs for the Watch allowing customers to try the wearable for 15 minutes at its retail stores. But the company plans some additional perks to those planning to buy the uber-expensive 18-karat gold Watch Edition.

Now, citing sources familiar with the matter, a 9To5Mac report states that ‘Apple has developed a unique Apple Store purchasing experience just for the Apple Watch Edition’. Those interested in buying the Apple Watch Edition will get special attention as soon as they enter the store.

Firstly, there will be no waiting time and an expert from the store will attend to them for a dedicated one-hour. The potential Apple Watch Edition customers will be able to complete in-store Apple Watch Edition purchases with special appointments in a private area within the store. There will be separate try-on tables and out of the dedicated one hour, 30 minutes will be to simply try out the Watch, adds the report.

In order to avoid the possibility of theft, Apple employees have been asked to allow customers to try only two Apple Watch Edition models at a time. What about customers who want to compare it with other standard Watch models? In that case, another retail employee will come with the non-Edition models, which will be brought from separate tables assigned for standard watches. Users can select accessories only after they’ve finished trying the watches.

As heard earlier, Apple plans to go the jewellery way for the Watch Edition. The special try-on table will be accompanied by a pair of stools, Edition demo kit and a try-on mat, just we see in jewellery stores. “Once the customer decides to purchase the Edition, it can be set up in one of two ways: in-store with the same Expert or via a new service called Virtual Personal Setup,” the report further adds.

Those who don’t want to walk up to a store can also opt for video-conferencing option. This option isn’t just for the Watch Edition, but also for standard stainless steel models.

It should be noted that Apple Watch Edition customers will also get an ‘exclusive, dedicated Apple Watch Edition phone line for two years of 24/7 technical support (in English)’. Users can opt for AppleCare+ and choose to upgrade the support to three years.

One can also opt for Contact Center Edition Team that will come with a dedicated phone number to schedule on-demand setup. However, it should be noted that the Apple Watch Edition try-on programs will not be made available at all stores. However, it can be ordered online and delivered to a store that the user prefers via the company’s new ‘Edition Courier-to-Store’ program.

Apple will begin taking pre-orders for the Apple Watch from April 10. An earlier report revealed that Apple won’t allow walk-in users to directly buy the device once it starts selling on April 24. There will be limited inventory. The priority will only be given to those who have placed a pre-order and come with an appointment. Only after these customers have received their units, the other walk-in customers will get the chance to take home the Apple Watch.

Posted by : Gizmeon