Thursday 12 February 2015

iOS users can now download apps directly from Pinterest with new App Pins feature

iOS users can now download apps directly from Pinterest with new App Pins feature
Social networking site Pinterest has announced a partnership with Apple today in which it has launched a new feature known as ‘App Pins’. With this feature, a user can pin apps to Pinterest boards which allow other users to download directly from inside Pinterest.
This feature is specially designed for users to easily discover smartphone apps. In a conversation with New York Times, Evan Sharp, a founder of Pinterest said that, “We can be a really powerful service for app discovery, which is a problem that still really hasn’t been solved.” He also added that, “Our specialty is really connecting people to the things they want to do”.
This works out quite well as there are more than 1.4 million mobile applications in Apple’s App Store and almost impossible to have a look at them all as the choices are endless. This way, if a user is looking at a certain topic, he/she can stumble upon various apps pertaining to their topic.
This way, if a a user searches for health on Pinterest and comes across a fitness app that they may want to download, with App Pins they can download the app directly to their phone without ever having to leave Pinterest. Almost 75 percent of activity on Pinterest, which has an estimated 70 million monthly users, comes from mobile devices as well.
This feature is currently available for iOS users and there is no news if the service will be available for Google’s Play Store.
Posted by : Gizmeon

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