US-headquartered
news portal, Mashable today announced its foray into the Indian market
in partnership with Zee Entertainment Enterprises Ltd’s JV firm
India.com.
The
company, which termed India as one of its top five global markets, said
Mashable India will have an editorial team based in the country for
localised content.
Commenting
on its India foray, Mashable Founder and CEO Pete Cashmore said: “As
Mashable continues to grow in parallel with the expansion of digital,
entering India was an obvious next-step.”
He
further said: “We are extremely excited to be linking up with Penske
Media and the team at India.com, with their expertise in producing
premium localised content, we feel they are the perfect partner to
ensure that Mashable India will be an incredible success.”
India.com web portal is a JV between Penske Media Corporation (PMC) and Zee Entertainment Enterprises Ltd.
When
asked about the investment Mashable will make in India, its India
spokesperson said: “India is one of Mashable‘s top five global markets
and we want to grow multi-fold from here… the two partners will invest
substantially in the areas of local content, sales and marketing of
Mashable India.”
India.com
publishes content destinations, including BGR.in, CricketCountry.com,
BollywoodLife.com, TheHealthSite.com, Prepsure.com, BrownPaperBag.in,
and India.com.
“We
are thrilled to partner with Mashable as we continue to expand the PMC
and ZEE alliance in the Indian digital industry. The company’s
phenomenal growth is a testament to the incredible team and leadership
in India, and we are confident that Mashable’s addition now quickens the
ascendance of this enterprise,” said PMC Chairman and CEO Jay Penske.
Mashable
India will have an editorial team based in India for localised content.
It will offer the best global coverage from Mashable.com and augment it
with extensive editorial coverage from India.
“We
believe that the combination of Mashable and India.com will provide a
unique content destination curated for India’s fast growing online
generation,” Zee Entertainment Enterprises Ltd MD & CEO Punit Goenka
said.
On
revenue model, Mashable spokesperson said: “The monetisation strategy
for Mashable India will be similar for the global brand, which will
target premium brand advertisers… Mashable India will offer brands and
agencies a wide spectrum of offerings, including branded content,
premium display advertising and content marketing solutions.”
The
addition of Mashable India will continue Mashable‘s global expansion,
which began last year with the opening of a UK office, while also adding
reporters in Australia and building a strong network of global
journalists.
Approximately half of Mashable’s 42 million monthly unique visitors come from outside the US, the company said.
Posted by : Gizmeon
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