10 A/B testing tools to help improve conversions

You have a hunch that something on your website isn’t working. Or maybe you want to try something new, but aren’t sure how to evaluate whether it’s successful. Either way, the solution you’re looking for is A/B testing.

A/B testing (also known as split testing) pits two versions of a page, content or element against each other to determine which is more successful, in terms of the goal you set. The goal could be anything from increasing sales, reducing bounce rate, increasing conversion rate and more, it can be completely tailored to your requirements. Running A/B tests gives you real, quantifiable data on your users and can help you make informed, educated decisions to improve your business and ensure that every change produces positive results.

Any form of testing is usually assumed to be technical, difficult to implement and time consuming, however it doesn't have to be with this collection of tools makes it simple to jump into A/B testing and to help gain valuable customer insights. While the results are only as good as the test you create, you can at least spend more time asking the right questions than trying to actually execute your tests.
1. Unbounce

Unbounce lets you build, publish and test responsive landing pages, without any knowledge of HTML. With its friendly, easy to use interface, working with elements is simple, with the ability to tweak any aspect of your page. Using the drag-and-drop tool you can drag in images, text, video and even maps into your pages and organize them. Unbounce integrates with a variety of providers, including Awber, Hubspot, Mailchimp, CampaignMonitor, ConstantContact, Zoho, Salesforce, and more. Once setup you can create multiple variants of the page, which can be split tested for as long as you require. Collaboration is easy, with the ability to assign roles for team members, enable project feedback, and start capturing leads, embed video, maps, social feeds and widgets, to optimize conversions.

Price: $49/month - $199/month
2. VWO

VWO is one of the easiest A/B Testing tools, with the ability to easily change headlines, buttons, images or any other elements to create multiple variations of your website to test. You can track revenue, signups, clicks and other conversion goals and get real statistical data and results. Build campaigns in minutes with the visual builder, unlimited undo to fix mistakes, and the ability to load pages even behind login walls. Each campaign generates a report to show you how well your pages are performing, and the built-in heatmap tool means you can track visitors' click behavior and browsing habits. VWO works across mobile, tablet and desktop websites, and is a simple one-time installation, simply insert a small JavaScript code snippet on your website.

Price: $9/month - $499/month
3. Five Second Test

Five Second Test lets you fine tune landing pages and calls to action by analyzing prominent elements of your design, by finding out what a person recalls about your design in just 5 seconds. Using this method you can ensure your message is being effectively communicated, to test your brand message, and quickly find out what users like most and least about your website. You can choose how many responses are provided to your test, and even use your own set of testers. There are several different types of tests to choose from, including the Click Test, Preference Test, or Nav Flow Test. It's simple to use, just upload an image, setup your test and a URL is then generated, which you can share, with instructions on the test.

Price: Free - $99/month
4. Google Analytics Experiments

Google Analytics 'Experiments' makes it a complete A/B testing platform which utilizes Googles multi-armed bandit approach. The tool allows you to split-test up to 10 full versions of a single page, each delivered to users from a separate URL. You can compare different web pages' performance using a random sample of users, with the ability to define what percentage of your users are included in the experiment. Choose the objective you would like to test and receive updates via email on how the experiment is performing. Using the Content Experiments API you can run tests sever side and implement different recommendations or search algorithms. There's also no redirects, as the API allows testing changes to content without redirects, and is simple to implement.

Price: Free - $150,000/year
5. Convert Experiment

Convert Experiment offers multi-domain A/B and multivariate testing and tracking, development tools for jQuery, JavaScript and CSS, with comprehensive reports. Edit your content without your need for infrastructure, with a visual WYSIWYG editor and easy style sheet editing for dynamic content experiments. Create and edit tests on the fly, test e-commerce products and category pages, with just one snippet of JavaScript code for instant integration. Convert Experiment seamlessly integrates with Google Analytics for real-time data and extended segmentation. You have full test control with minimum and maximum test duration, traffic allocation, conversion tracking, automatic bounce and engagement measuring and behavioral and segmented tracking.

Price: $9/month - $1499/month
6. Maxymiser

Maxymiser is a powerful solution to optimize customer experience and create sophisticated campaigns. Providing simple A/B tests right through to sophisticated multivariate tests, with the ability to quickly and easily create and launch tests on any public or secure page with just one line of code, using the easy to use visual editor. Using the insights from tests you can automatically identify and remove poor performing variants from active campaigns and gain powerful insights which can be applied to segmentation, offers, recommendations and personalization, making them more impactful and relevant. Maxymiser automatically builds a unique customer profile for every online visitor based on CRM data, historic and in-session behaviors and industry specific and customizable visitor attributes.

Price: Available on request
7. A/Bingo

A/Bingo is a Ruby on Rails' A/B testing framework deployed as a plugin, which can test display or behavioral differences using just one line of code. It can measure any event, test for statistical significance and is extremely fast, meaning it has minimal impact on page load times or server load. As the A/B tests are defined in code, there is no setup or configuration required, the first time code for a particular test executes, it does all the setup work for the test and logs the first participant. Subsequent test alternatives are read straight from the cache. Each A/B test is defined in controllers (or views), and A/Bingo also allows for multivariate testing, with the ability to build your own dashboard or use the default one provided to view the results of your tests. It's simple to setup, simple install the plugin, create the required tables, assign the user a unique identifying string and configure the cache.

Price: Free
8. KISSmetrics

KISSmetrics is a powerful analytics platform to help increase customer acquisition and retention rates. The KISSmetrics JavaScript library provides a function to help you set up your A/B test, which has three major features; it randomly assigns the current visitor to one of the variations, ensures the subsequent calls return the same variation to the visitor and sets a property with the name of the your experiment. You can also include KISSmetrics into your in-house testing code, or integrate it with another A/B testing platform. Once you've set up your test you can then segment any report to see the test's performance, and determine if the results are significant. You also have the ability to track two completely different page designs, not just changes in individual elements, using a single URL for all of your landing page variants.

Price: $179/month - $599/month
9. AB Tasty

AB Tasty is an A/B testing tool to optimize your conversion rate, allowing you to modify pages using a visual editor, without writing any code and without any technical knowledge. You can measure which versions of your pages produce the best results for your objectives, such as page-views, registrations, purchases, and more. Create a any testing scenario you like, from simple to the most complex multivariate tests, and precisely define the pages and visitors to include. Tests can be configured to your specific requirements, with the ability to measure performance, visitor engagement, turnover generated, average cart value and conversion rate. The level of personalization is impressive, use advanced analysis features to identify the most relevant messages of each visitor. You can then take what you've learned to personalize customer experience and create segmented marketing campaigns.

Price: €29/month - €299/month
10. Adobe Target

Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their needs. Adobe Target features one-click optimized content delivery, multipage and cross-channel testing and interface customization, with a variety of filtering option, customizable graphs and reporting options. With mobile optimization you can increase mobile engagement and revenue with A/B testing and geolocation targeting. With both automated personalization you can create deeper engagement and more effective cross-selling.

Price: Available on request

Posted by : Gizmeon