Flipkart’s
Big Billion day sale last year was more of a big disaster day sale for
most of its customers. Sure, Flipkart laughed its way to the bank with
Rs 600 crore worth of sales, but customer rage was also high enough to
prompt Flipkart to issue an apology mail. But Flipkart it seems is
confident to do another Big Billion day sale. According to a report in
The Economic Times, Flipkart is planning a better Big Billion day sale
where it aims to deliver goods faster, anticipate demand and eliminate
sale of fake products. It did not specify the exact date of the sale.
According
to Flipkart CEO and Co-founder Sachin Bansal, the Big Billion day sale,
which had participation from 1.5 million shoppers, was a huge learning
experience. “We have already started to implement processes in order to
scale up our tech capabilities,” he told ET.
Flipkart
is well aware of the technical difficulties which plagued its first
sale and will be working on improving the backend. Flipkart will also be
working closely with sellers to help them predict demand and invest
more in automating the supply chain to improve delivery times.
Increasing the strength of the technology team in the next 12-18 months
is on top of the e-tailer’s agenda. There are currently around 1,000
employees in its engineering division.
Apart
from the web, Flipkart hopes to see huge participation from its mobile
app customers as well. Mobile commerce is increasing at a faster rate
than desktop for Flipkart and it aims to capitalise on this in its next
Big Billion day sale, said Bansal.
Another
area which Bansal aims to improve is data analytics which will offer
personalised experiences to customers. Flipkart has collected over 500TB
of commerce data from its Big Billion day sale, which it plans to use
wisely. “We primarily use data to predict customer trends based on
region, gender, wish list etc., to drive an enriching shopping
experience,” Bansal told the paper.
Flipkart
also aims to have around 1 lakh sellers on its platform and ensure that
at least 10,000 of them make businesses over a million ruppees by
selling on Flipkart. To ensure quality control, Flipkart will not
entertain sellers which have been blacklisted on other e-commerce sites.
It will ensure that sellers have a registered business and are able to
offer original products with warranties.
Economic
Times stated that the e-tailer is looking at another round of funding
to take the valuation from $11.25 billion to $15 billion. It also hopes
to sell goods worth $3 billion by the end of this financial year and $5
billion till March 2016.
Flipkart
has raised people’s expectations and it looks like it has no option but
to deliver on its promises, if it wants to win customer goodwill.
Posted by : Gizmeon
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