In
the late 1990s Indian entrepreneur Pramod Bhasin had an idea: why
couldn't English speaking Indians answer the customer calls coming into
US businesses on the other side of the world and charge a fraction of
the price of home grown services.
Mr
Bhasin set up India's first call centre in 1998 with just 18 employees
taking calls in an office where the booths were divided by saris hanging
from the ceiling.
Today,
although India faces stiff competition from countries such as the
Philippines, its call centre industry is still huge and employs hundreds
of thousands of Indians.
Pramod Bhasin spoke to Witness about his ground-breaking business.
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