The success of dating app Tinder's swipe-to-like model has spread to online shopping.
Kwoller
— a play on the word "koala" — is a new app that lets users sort
through clothes and ultimately buy them (by connecting them to the
merchant's site), by using a swipe of the finger to page through
outfits. If the shopper is interested in the item, they swipe right — a
swipe to the left will discard it. The screen also displays the brand
and price of each item.
Co-founders
Tim Bernal and Brian Louko combined their fashion knowledge and
financial backgrounds to take on an easier, creative approach to online
shopping.
"We
saw app after app that basically took a desktop experience and crammed
it onto a small screen, resulting into a terrible shopping experience,"
Bernal told Mashable. "We knew simplification is a recurring theme in
mobile and saw a huge opportunity to simplify mobile shopping."
Kwoller
doesn't allow users to purchase items directly, but instead links them
to the brand's website. It discovers different clothing options via an
aggregation tool that scopes out various brands, including Banana
Republic, Urban Outfitters and Forever 21. As with other smart
technologies, the app becomes more familiar with the users' preferences
in time and generates suggestions accordingly.
For
now, Kwoller is geared only toward women's fashion, but the startup is
looking to expand into menswear and other areas of retail. Bernal said
the team first wanted to target a demographic already making shopping a
social event.
"Men
tend to make purchases in a social vacuum, whereas women are more apt
to take a more consultative approach towards purchases," he said. "And
we want to create a network around this."
The app also allows users to swipe up to share their shopping successes on social media outlets like Twitter.
Posted by : Gizmeon
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