Textiles
Ministry Monday inked a pact with homegrown e-retailing major Flipkart
to provide an online marketing platform to handloom weavers across the
country, an initiative to boost the handloom sector, empower the weavers
and uplift manufacturing in the country.
Responding
to queries raised on choosing a particular company for the agreement,
Textiles Secretary S K Panda said, “What we are starting now is only on a
pilot basis, nobody is compelled to sell only to a particular agency.
Our aim is to eliminate middlemen, assist the master weaver… After a
period of 3 to 6 months we will go for bidding”.
Textiles
Minister Santosh Gangwar, who was present on the occasion, emphasised
that the focus of this association should be to help weavers and weaver
entrepreneurs to produce products in tune with the buyer requirements
and grow them significantly so that they may become manufacturers not
only at a local but also at a national level.
Through
this exclusive agreement, Flipkart will provide weavers in India an
online marketing platform, infrastructural support in data analytics and
customer acquisition to help them get remunerative prices for their
products and scale up their business.
“This
(MoU) will help us reach out to thousands of weavers across India…
Through this initiative we are giving a direct platform to the weavers
to reach out to the end-customers. There will be no middlemen. The
customer will get access to variety of products across India. Flipkart
will help them (weavers) to list on the marketplace,” Ankit Nagori, Vice
President-Marketplace at Flipkart told PTI.
“We
will charge weavers a 3 to 4 percent commission on sale. There will be
no listing charge or any other thing. If a sale happens, then he
(customer) will have to pay 3 to 4 percent commission on that sale.
However, we will charge 15 percent commission from readymade garments
suppliers,” he added.
“This
kind of a coordinated effort has been planned and executed for the
first time with Flipkart for handloom weavers which will bridge the
missing linkages of market intelligence, market access and logistics and
help the Indian weavers in getting remunerative prices for their
products,” the Textiles Ministry said.
The
weavers will sell their products under their brand name and evolve as
an entrepreneur selling his products directly to buyers across the
country without stepping out of their workplace.
The
Data analytics and market intelligence provided by Flipkart will help
the weavers focus only on producing better saleable product ranges. This
in turn will help them plan their production and inventory and expand
their business.
Posted by : Gizmeon
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