Indian
telecom companies have been quite vocal about their dislike for
over-the-top (OTT) services such as WhatsApp, Viber and the likes. Last
month there was a buzz around TRAI implementing fees on such apps, and a
new report suggests otherwise. A report by The Economic Times states
that TRAI has rejected telcos’ proposal to charge fee on popular
services like WhatsApp, Viber and Skype.
Citing
people related to the matter, the report says TRAI has decided not to
initiate the process because it now believes that ‘operators can offset
their losses through growth in data revenue’. A TRAI official told the
site, “One-third of the incremental revenue of the telecom industry is
coming from data services itself. As far as the voice services are
concerned, there is an upswing in the realisation rates. There is no
proposal for a consultation paper (on regulating companies offering free
messaging and calling services).”
In
April, the Telecom Regulatory Authority of India (TRAI) disclosed to be
working on discussion paper that looks at the impact of Over-The-Top
(OTT) players such as messaging apps. Several telcos including Bharti
Airtel, Vodafone India and Idea Cellular want app providers to pay a
connectivity charge to make up for the losses in revenue, since many
apps replace core revenue streams such as SMSes or phone calls. Telcos
are reportedly losing around Rs 5,000 crore annually because of such
free apps, and the figure is expected to cross Rs 16,400 crore in the
next two years.
On
the other hand, OTT players have refuted the claims stating it’s
against the concept of net neutrality. According to them, ‘any move to
regulate and seek payment – either to the government or to the carriers –
is against the concept of free Internet or net neutrality’, adds the
report. The report also suggests that if TRAI forces the app makers to
pay, the cost would eventually pass on to customers.
Telecom
companies may cry about lost revenues, but there are plenty of
opportunities for growth even in an OTT-first world. Ecosystem tie-ups
such as the one Facebook signed with Airtel in Zambia for free Internet
access are an option. The advent of 4G services will bring more
opportunities, especially in video streaming, live events and other
aspects which require data-heavy usage. In fact, as more mobile devices
replace PCs, the revenue growth potential even within cellular data is
quite high.
Posted by : Gizmeon
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