BERLIN
— For most visitors of IFA 2014, the largest consumer electronics show
in Europe has just begun. For journalists, however, all that's left is
to recover from seemingly endless wandering through Messe's (the Berlin
venue where the show is held) convoluted hallways and recap the intense
couple of days behind them.
We
got what we expected, and then some — the heavyweights of the tech
world, including Samsung, LG, Asus and Sony, all brought their new smart
wearables to the show, and added a couple of tablets, smartphones and
enormous TVs in the process.
The cool stuff
The cool stuff
Innovation-wise,
Samsung deserves a pat on the back for trying something new with its
smartphone-enabled virtual reality headset Gear VR. We also liked
Alcatel's smart smartphone cover prototype (yeah, even the covers are
getting smarter) and Kobo's waterproof e-reader (the first of its kind,
as far as we know). During a showcase of its vision of a smart house,
which was seen at this year's CES, Sony did show us a very cool new
prototype: the Portable Ultra Short-Throw Projector (pictured below), a
small waterproof device that can turn any surface in your house into a
23-inch screen.
While
there was no lack of innovative gadgets at the show, there were some
that are pretty unlikely to cause a big splash. Sony lets you go
smartphone-photography crazy with its new lens-style cameras, but for
the same price you can just buy a decent, regular camera. Samsung's
semi-curved Galaxy Edge looks beautiful and does some clever tricks, but
I'm not sure it does anything better than a regular smartphone.
Phones that aren't dumb
Phones that aren't dumb
Those,
of course, were not in short supply at IFA. In the absence of true
flagship devices, the keyword was "affordable flagship," which is
marketingese for trying to make a mid-range phone look like a flagship.
Nokia did a pretty good job of proving its new phone's cameras are
better than the competition — especially when it comes to taking
selfies.
Also
worthy of mention were the pen-equipped LG G3 Stylus and Lenovo's Vibe
X2, with its "layered" and semi-modular design, which not only makes the
phone a little bit different from the rest of the pack, but also lets
you add extensions, such as an extra battery.
Sony
did launch a new flagship phone: the Sony Xperia Z3, and its
smaller-but-equally-powerful brother, the Xperia Z3 Compact. Though
neither device is all that different from its previous iteration, one
has to admit that Sony is not straying from its mission to bring
powerful, waterproof and uncompromising (the Z3 Compact is smaller, but
packs the same power as the Z3) smartphones to the market.
A computer for your wrist — or finger
A computer for your wrist — or finger
Depending
on how you look at smart wearables, this year's IFA was either very
exciting or a bit disappointing. I tend to fall into the latter camp —
Asus' ZenWatch and LG's G Watch R are all definitely a step forward,
especially from a design standpoint, but I still haven't seen any
smartwatch features that really make me want to buy one.
Sony's
SmartWatch 3 went a different route: instead of trying to look like a
luxury watch, it's more of a fitness-tracker with an emphasis on voice
control.
As
far as the countless other companies that are trying to jump on the
wearables bandwagon — like MOTA, who unfortunately was not able to show
us a working prototype of its smart ring — sorry, you're just not quite
there yet.
No flat TVs allowed
No flat TVs allowed
If
you want to imagine what it was like really being at IFA this year,
disregard everything you just read, and think of an endless array of
really, really big curved TVs. Yeah, all that other stuff was there as
well, but television sets dominated the huge booths of Samsung, LG, Sony
and Panasonic.
And
while we saw the usual Samsung-LG rivalry, with both companies trying
to one up one another with big ultra HD TVs with ever-increasing
resolutions, the biggest curved UHD TV on the show (pictured below) was
actually brought by Chinese company TCL. Sorry, fellas.
As
for the fact that most high-end models we saw were curved, Samsung's
105-inch TV, whose screen can go from flat to curved at will, tells the
whole story: even the manufacturers are unsure whether a curved screen
is actually desirable or if it's just a gimmick.
Till next year...
Till next year...
Summing
IFA 2014 up in a few words, it was all about huge TVs, increasingly
smarter but not-quite-there-yet wearable tech and finding ways to make
smartphones and tablets more interesting, be it by waterproofing,
screen-bending or adding nifty accessories.
For
me, though, this Berlin wrap-up feels oddly inconclusive. In a few
days, Apple will show off its new iPhone — or iPhones — possibly a
smartwatch and who knows what else, and the rules of the game will
change again. The fallout on the rest of the industry will likely be
truly felt in February 2015, at the Mobile World Congress in Barcelona,
and we'll be there to jot down every minute of it.
Posted by : Gizmeon
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