Online
education firm Coursera has partnered corporates across the globe,
including Snapdeal and Google, to offer job-oriented courses.
Coursera
offers courses from top global universities like Duke, Caltech,
Stanford and Princeton and had signed its first partnership in India
with Indian School of Business last year.
Experts
at Google, Instagram and Snapdeal are among the first industry partners
to support the Capstone Projects for Coursera specialisations. They
help learners develop an expertise or master new skills with university
teaching and market perspective of top industry partners.
Coursera
offers specialisations from 19 university partners in fields including
data science, digital marketing, music production and global affairs.
Snapdeal
and Shazam have partnered with The Wharton School, while Instagram will
work with University of California, San Diego and 500 Startups with
University of Maryland. Google has partnered with University of Maryland
and Vanderbilt University, Johns Hopkins University and iHeartMedia
with Berklee College of Music have already conducted pilots.
“In
a job market that is increasingly filled with job descriptions that
didn’t exist a decade ago or less, workers and employers alike are
recognising the value of online certificates,” Coursera CEO Rick Levin
told PTI.
“Approximately
half of Coursera’s learners come to us seeking knowledge to boost their
careers, and that ratio is even higher in places like India where
online learning certificates have gained early acceptance,” he said.
Companies
help design projects with real world problems and in many cases,
provide direct feedback to top performers in the Capstone, Levin said.
At the end, learners are left with a project they can add to their
portfolio that demonstrates industry proficiency to potential employers
and the world, he said.
“We
are excited about our association with The Wharton School through
Coursera to play a key part in building knowledge capital of the digital
future on a global canvas,” Snapdeal co-founder and CEO Kunal Bahl
said.
The
four courses and the final Capstone Project take approximately 5 months
to complete. These courses are charged at USD 595. All of the courses
are also available for free without Verified Certificates, excluding the
Capstone Project.
“The
Wharton Business Foundations Specialisation will be an opportunity for
entrepreneurs in India to learn the basic skills they need for running a
company,” Levin said.
Coursera
is also in talks with educational institutes and firms in India as it
looks to further expand presence in the Indian market, one of its
top-five revenue generators. It offers about 800 courses from 115
universities.
Its
largest market is the US, where it has close to 4 million users.
Globally, it has about 10 million people undertaking various courses
through its platform.
Posted by : Gizmeon
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