Microsoft
has been implementing some changes to make a mark in the mobile
segment, and the newest move comes in the acquisition of calendar app
maker Sunrise. The software giant has spent at least $100 million for
its latest acquisition, reports Techcrunch.
Obviously,
Sunrise makes calendar products that compete with Microsoft’s own
products, one of the reasons why the tech giant decided to acquire it.
Moreover, Sunrise’s Calendar app supports multiple platforms as well as
devices, which has helped it gain traction.
Sunrise
is known to build suite of calendar products for mobile as well as
desktop. It connects with as well as consolidates calendars from
different providers, and supports leading platforms like iOS, Android
and is also available as a web client and on the Mac App Store. It
allows users to access their calendars from Google, iCloud, MS Exchange
and connects to third-party apps.
The
report states that Microsoft will continue to offer Sunrise apps as
standalone products, but will use some of the technology for its own
products. “That’s similar to what it did with Acompli, which Microsoft
acquired for $200 million. That acquisition ended up becoming a part of
its most recent Outlook for Android and iOS apps, launched just last
week,” adds the report.
This
also shows that Microsoft aims at taking its Office productivity to a
new level, and also make it accessible to rival platforms. Sunrise was
founded in 2012 and has reportedly raised $8.2 million from investors.
Posted by : Gizmeon
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