Conducting
a survey on consumer behaviour towards brand loyalty, Mumbai-based
EMart Solutions said data security was of paramount importance for
online shoppers as 61 percent of the people surveyed do not wish online
portals to track their browsing behaviour, while 64 percent of the
respondents were unwilling to share their household information.
Interestingly,
the survey said 51 percent of the buyers do respond to personalised
targeted marketing despite their reluctance to share personal or
household information.
The
survey was conducted in 21 states covering more than 500 cities with
over 6,500 respondents. The surveyor said most of the respondents in
metro cities were part of brand loyalty programmes across multiple
categories.
An earlier report suggests that online shopping in India will increase to 67 percent this year.
About
40 million consumers purchased something online this year and the
number is expected to grow to 65 million by 2015 with better
infrastructure in terms of logistics, broadband and Internet-ready
devices.
Online
apparel sales continue to capture a greater share of Indian retail
e-commerce as a category along with the computer and consumer
electronics sector, fuelling the overall market growth.
Posted by : Gizmeon
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