HP
said it had entered into a partnership to equip its PCs, tablets and
other gadgets with audio technology from Danish television and sound
system maker Bang & Olufsen.
HP
said on Tuesday that it would start selling personal computers with
Bang & Olufsen and B&O PLAY audio technology this spring.
The
Bang & Olufsen brand will appear on HP’s Spectre, OMEN, ENVY and
select commercial PCs, while the B&O Play brand will appear on HP
Pavilion PCs, tablets and PC audio accessories, HP said.
B&O
is a 90-year-old company that makes products for the luxury end of the
consumer market. It will replace music-streaming and audio-equipment
company Beats Electronics LLC as HP’s audio vendor.
Apple
bought Beats, co-founded by influential hip-hop producer Dr Dre and
music mogul Jimmy Iovine, for $3 billion in May last year.
Posted by : Gizmeon
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