Apple
will soon share your data with programming partners so that, they can
work together on their cable-like TV network package. This information
could prove useful for programmers better target shows to viewers and
advertisers.
A
source tells the NY Post that Apple is willing to share details about
viewers along with what and when they watch to lure broadcast networks
and others to go along with the service. A source familiar with the
matter said, “They’re allowing a lot more decision-making by the content
owner”. It is said that Apple has told potential partners that, “It’s
up to you, whatever you guys want to do”.
With
this move, Apple is playing ‘nice’ in a attempt to catch up with rivals
who are working on building channel packages, without a cable TV
subscription. This way, Apple will offer something different which
companies like Netflix have avoided all these years.
CBS
had recently launched their own monthly streaming app CBS All Access
for $5/month. The report points outs that, one reason why programmers
have been chasing their own streaming options is because; it offers them
a more direct relationship with the audience.
Apple
is also having talks with Disney, CBS, Fox and Discovery Communications
about supplying content for their packages at an approximate price of
$20. The company hopes to seal the deal as quickly as possible,
hopefully by September. Though, nothing is finalised at this point,
Apple is having discussions regarding the programming fees. The fees are
said to be on par with what cable operators pay on a monthly
per-subscriber basis.
An
earlier report points out that this service would have about 25
channels, anchored by broadcasters such as ABC, CBS and Fox, and be
available across all devices powered by Apple’s iOS operating system,
including iPhones, iPads and Apple TV set-top boxes. Apple and Comcast
were also in early-stage discussions last year to offer a
streaming-television service that would allow Apple set-top boxes to
bypass congestion on the web.
Posted by : Gizmeon
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