Facebook
has said it was reconfiguring its News Feed, in a move aimed at giving
people more information about what is happening to “the friends you care
about.”
The
world’s biggest social network yesterday unveiled changes which
decrease reliance on “referral” traffic – or the sharing of news
articles or other content.
“The
goal of News Feed is to show you the content that matters to you,” said
a blog post by Facebook’s Max Eulenstein and Lauren Scissors.
One
of the key changes aims “to ensure that content posted directly by the
friends you care about, such as photos, videos, status updates or links,
will be higher up in News Feed so you are less likely to miss it,” the
blog said.
To
make room, Facebook will push down items such as commentary on a news
story or another person’s post. “Many people have told us they don’t
enjoy seeing stories about their friends liking or commenting on a
post,” Facebook said.
“This
update will make these stories appear lower down in News Feed or not at
all, so you are more likely to see the stuff you care about directly
from friends and the pages you have liked.”
Facebook
also will relax its previous rule that prevented people from seeing
multiple posts from the same source. This change is aimed at “improving
the experience for people who don’t have a lot of content available to
see,” Eulenstein and Scissors wrote.
“Previously,
we had rules in place to prevent you from seeing multiple posts from
the same source in a row. With this update, we are relaxing this rule.
Now if you run out of content, but want to spend more time in News Feed,
you’ll see more.”
While
the changes could drive down the so-called referral traffic, such as
articles shared from newspapers – Facebook is reported to be in talks
with media organisations to host this content in an effort to better
target news at specific readers.
Posted by : Gizmeon
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