Google
Search for Android will now prompt users to install a certain app if it
is relevant to the user’s search content. The new feature added will
please app developers as the option to install their apps will show up
in Google Search itself. This change will roll out soon to Android
users.
A
report by Ubergizmo points out that this new feature is actually a mere
extension to the App Indexing feature which was introduced by Google
for app developers back in 2013. This feature allowed developers to list
content from their apps on Google’s search engine. It was not proven to
be helpful if the users did not have the app installed.
With
the new improved feature, Google will now prompt users to install apps
which offer content that they have searched for. Users will see relevant
links in the Search and it will take them directly to the Google Play
Store. With this new addition, app indexing will be used to help rank
search results on Android, regardless of whether the app is installed.
In
conversation with TechCrunch, Google principal engineer Rajan Patel
said that, “The goal is for developers to continue to create great
content in apps and create deep links into that content so users who
have particular questions can directly access that content”. He also
said that “the team is looking at how it can grow this project beyond
Android.” No other specific details were shared.
Posted by : Gizmeon
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