Microsoft
had started enabling the ‘Do not Track’ feature as the default setting
with the rolling out of Internet Explorer 10. But, the company has now
announced that it will not turn on the ‘Do Not Track’ feature in the
upcoming versions of Internet Explorer and Spartan by default. This
feature when activated in browsers tells websites that a user wishes to
opt out of third-party tracking for advertising purposes.
According
to a report by Tech Crunch, major browsers such as Google, Mozilla,
Opera, Apple and Microsoft support this feature, but a user’s request to
not be followed is not necessarily honored by advertisers, as it is no
more than a request sent by the browser.
According
to Microsoft’s blog, Microsoft Chief Privacy Officer Brendon Lynch
stated that the decision was taken in order to abide by the latest draft
of the official W3C standard for ‘Do Not Track’. The report added that,
“the signal sent MUST reflect the user’s preference, not the choice of
some vendor, institution, site, or network-imposed mechanism outside the
user’s control; this applies equally to both the general preference and
exceptions.” Though the report by Tech Crunch states that, it probably
doesn’t matter all that much whether user turns it on or off anyway.
Posted by : Gizmeon
No comments:
Post a Comment