Here’s
yet another survey that refutes the Canalys report about Micromax
surpassing Samsung to take the top position in India. However, the
report does mention how Samsung is ‘losing grip’ in India.
The
new report by CyberMedia Research (CMR) states Samsung captured 16.5
percent of the overall shipments in India in 2014, followed by Micromax
and Microsoft (Nokia) at 13.3 percent each.
According
to CMR’s India monthly mobile handsets market review for the year 2014,
overall mobile handsets market grew by 4 percent to 257 million units
in terms of shipments compared to 2013.
However,
the report also adds that, despite its top position, the phone maker is
“losing the firm grip” it had over Indian mobile market. Its shade
declined to 16.5 percent at the end of December 2014 from 20.3 percent
at the beginning of the year.
“Samsung
was seen to be losing its earlier firm grip on market, as its share of
the market showed a downward trend during the year, as compared to
Micromax that gained primarily in April-June 2014, but then continued to
remain flat during the rest of the year,” CMR said in a statement.
Talking
about the overall market share in January-March 2014 quarter, Samsung
reportedly stood at 20.3 percent. It was followed by Micromax at 11.2
percent and Microsoft (Nokia) at 17.6 percent.
In
terms of the smartphone segment, 77 million smartphones were shipped in
2014 accounting to nearly 30 percent of the overal phone market,
according to the research firm. The report also highlights that the
smartphones segment grew at 46 percent compared to the previous year.
Samsung
has been losing its grip even in the smartphone segment as its market
share reportedly fell from 43.2 percent at the start of the year to 29.3
percent at the end of year. On the other hand, Micromax expanded its
share from 17.5 in January-March 2014 to 18.9 percent in the fourth
quarter of 2014.
Last
week, we saw multiple reports discussing Samsung’s position in India.
First, a Canalys report revealed how Micromax has overtaken Samsung in
the mobile race in India. However, Samsung dissed the Canalys report,
saying it is still the leading smartphone brand in India with a 34
percent market share.
Soon, a new Counterpoint Survey said that Samsung still maintains the top position, followed by Micromax and Intex.
Posted by : Gizmeon
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