After
teaming up for Team India’s home series against Sri Lanka in November
2014, BCCI and Twitter have yet again announced to partners for the
World Cup 2015 to launch missed call updates for fans.
This
means, fans can now follow Team India and Indian cricket on Twitter
with timely tweets from BCCI by just giving a missed call on 011
30081008 from a mobile phone.
On
dialling the number, users will start to follow the @BCCI account on
Twitter and receive up to three tweets a day as SMS messages. Apart from
match updates, the tweets will also include links to photos, Vines and
videos.
Sanjay
Patel, Honorary Secretary, BCCI, said, “The BCCI has many firsts to its
credit, in terms of making it easier for fans to connect to cricket on
mobile. We are pleased to be the first sports federation globally to
launch the SMS Fast Follow feature on Twitter and ensure that
cricket-lovers are now just a missed call away from getting inside
information on their favourite sport.”
Added
Rishi Jaitly, India and South East Asia Market Director, Twitter; “In
India, Twitter is focused on reaching every person with a mobile phone
and this product is in service of that goal. We applaud the BCCI for
taking the initiative to make it even more accessible for fans to stay
in touch with the latest on Indian cricket.”
This
partnership builds on Twitter’s latest Indian acquisition,
Bangalore-based ZipDial, a ‘missed call’ mobile marketing firm to
bolster its reach in emerging markets such as India. It also makes BCCI
the first sports federation to conect its fans to Twitter via missed
calls.
Posted by : Gizmeon
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