Indian
budget smartphone maker Micromax leapfrogged South Korea’s Samsung to
become the leading supplier in India’s booming smartphone market for the
first time in the fourth quarter, research firm Canalys said.
In
a report issued on Feb. 3, Canalys said Micromax, based near New Delhi,
accounted for 22 percent of smartphone sales in India in the
October-December quarter, ahead of Samsung’s 20 percent. In total, 21.6
million smartphones were sold in India in the period, a 90 percent surge
from a year earlier.
India,
which has the world’s second-highest number of mobile phone accounts
after China, is the third-biggest market by number of smartphones sold.
Low-priced smartphones are the top sellers in a country where many
buyers are upgrading from feature phones.
Micromax’s
performance was partly due to its “continuing appeal to mobile phone
users upgrading to smartphones”, Canalys said. It estimated nearly a
quarter of smartphones sold in India in the fourth quarter were devices
priced under $100, while 41 percent of devices sold were in the
$100-$200 range.
Micromax
and Samsung were followed by two other Indian budget smartphone brands,
Karbonn and Lava, by number of handsets sold in fourth quarter, Canalys
said.
Posted by : Gizmeon
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